Workshop – 19 March 2025
Biofortification Needs Versus Consumer Wants.
Singleton Park, Swansea University, UK. Workshop project from Laura Wilkinson (Swansea University) funded by the Biofortification Hub. Leads and organisers Laura Wilkinson and Tennessee Randall (17 attendees, 3 discussion groups).
Students and Early Career Researchers (ECRs): support was provided by the Biofortification Hub to S. Gupta (University of Central Lancashire, UK) and R. Embling (Public Health Wales, UK) to attend this event.
Presentations:
- Introduction & welcome (L. Wilkinson, School of Psychology, Swansea University, UK).
- Workshop – Swansea University (P. Vain, Biofortification Hub, JIC-QIB, Norwich, UK).
- Exploring consumer beliefs about novel fortified foods (R. Embling, School of Psychology, Swansea University & Public Health Wales, Cardiff, UK).
- Biofortification within the seafood sector (P. Howes, The Centre for Sustainable Aquatic Research, Swansea University, UK).
- The microalgal components in food and feed application (A. Silkina, Swansea University, UK).
- Wales Horticulture Cluster – Understanding the needs of growers (S. Gould) LANTRA, Neath, UK
- NP BioHUB (D. Eastwood, Swansea University, UK).
Discussion groups:
Discussion 1 – Consumer demand (and acceptance for (bio)fortified food products
Discussion 2 – Bridging the gap between growers and the consumer
Discussion 3 – Bridging the gap between processing and the consumer
Discussion 4 – Collaboration opportunities
